A totem is the sign people see before they reach the building, which makes it the most important sign on a business park or retail estate. It is also the most involved to install, because it needs a foundation, a service search and often a power supply.
Where multiple tenants share a site, the panel system matters more than the sign itself. A totem built around interchangeable slides means a tenant change is a panel swap; one built as a single fabricated face means a remanufacture every time.